7 Tips for Creating Creative Cosmetic Packaging
You only have seven seconds to make a strong first impression with buyers. Within those seven seconds, they’ll decide whether or not they like and trust your brand. High-quality visual branding can help you make the best possible first impression.
Otherwise, shoppers might turn their attention elsewhere.
Want your cosmetic packaging to stand out on the shelves this year? Here are seven tips that can help you create the best packaging designs.
With these tips, you can make a strong first impression and draw people to your cosmetic products. Then, you can boost sales and grow your business.
Set your business up for success. Start printing the perfect packages with these tips today.
1. Consider the Item
Before creating your cosmetic packaging, it’s important to consider what you’re designing the packaging for. Take a look at the cosmetic product. Consider:
- The size
- How consumers use it
- Why consumers need or want it
- If the product is sturdy or delicate
- The materials you want to make the package from
Gaining a better understanding of the product itself will help you determine any logistical requirements. For example, are you creating packages for glass perfume bottles? You’ll want to make sure the packaging itself is sturdy and secure.
You can look into wholesale glass jars packaging services to get started.
If you want to keep your products safe, consider wholesale plastic jar packaging instead. However, glass packages could convey your products are high-quality.
Don’t forget to research your target audience before you start designing, too.
Are you creating your packaging for moms who are in a rush or women who want to splurge? Think about where the product will appear, too. Will it remain in a glass case or on a shelf at the supermarket?
Answering these questions now can help you make more informed decisions before you start designing.
2. Review Your Branding
Your brand guidelines are an essential component of your packaging plans. It’s important to make sure your packaging suits your branding. Brand consistency will help brand awareness and recognition grow.
Otherwise, consumers won’t associate your cosmetic packaging with your business as a whole. You’ll have a more difficult time remaining top-of-mind. You might struggle to generate repeat sales if people can’t recall your brand.
In fact, consistent branding could increase revenue by 23%.
Think about the brand elements you want to incorporate into your designs. You might want to consider your:
- Logo
- Font styles
- Color palette
- Imagery styles
Even your messaging can better communicate your brand. Consider your voice, tone, and personality, too.
Maintaining brand consistency will help consumers remember who you are.
Think about other elements you’ll need to include in the design, such as a barcode or association marks.
3. Look at Layers
Before you begin working on your wholesale glass jars packaging or plastic packaging, think about the package’s layers. Most perfume bottles are packaged into a box. In this case, you’ll have to consider two layers of packaging.
You’ll need to create packaging for the box itself and the label that appears on the bottle.
Think about the outer, inner, and product packaging as you start designing. Consider how consumers will view your products, too.
The outer package is the very first thing people see when they view your product. It also protects the product instead.
Consider how the product itself is wrapped, too. You might also need to consider tissue paper, sealed bags, or packing peanuts.
Understanding each layer that’s involved will help you create more cohesive packing designs.
4. Explore Types of Packaging
Before designing the cosmetic packaging, think about the materials you’re using. For example, you might consider using:
- Square boxes
- Cups
- Packets
- Tubes
- Bottles
- Bags
The design you decide on can vary based on the packaging you’re using.
For some products, like perfume, the packaging is obvious. You’ll likely use a glass bottle or jar if the product is liquid. If you’re selling lotions or other topicals, you might consider a tube or bottle instead.
Determine how you want to package your product. Then, determine how the packaging itself will impact your design choices. Here are a few skincare packaging ideas that can help you get started.
5. Talk to Your Printer
You don’t have to work through the process of developing your cosmetic packaging alone. Consider consulting a professional packaging team. Make sure to talk to your printer, too.
You’ll need to make sure the printer you’re working with can meet the packaging requirements. Talk to them before you begin designing. They’ll let you know about any design principles or limitations you’ll need to consider.
Ask them about file format requirements, color options, and dielines as well.
Asking these questions before you get started can help you avoid wasting time. Otherwise, you might have to make edits after the fact.
Ask the printer if they’ll need a vector file as well. Determine if the file should include cut lines or not, too. They should help you create a print-ready file.
Some printers also have dieline templates you can use before you start designing.
6. Organize Architecture
If you want to make effective cosmetic packaging, it’s important to consider the package’s architecture. Otherwise, you might neglect to include important information.
For example, you might want to include:
- The product name
- A witty tagline
- Customer testimonials
- A graphic demonstrating how to use the product
Try to avoid putting too much information on the packaging. You don’t want to overwhelm consumers. Instead, focus on information that’s essential.
These elements will allow you to tell a story through your packaging. You might have an easier time drawing people to your products.
7. Evaluate Your Goals
As you develop your packaging, make sure it aligns with your goals.
For example, it’s important to make sure consumers know what the product is immediately. Make sure the packaging represents the product and your brand.
Try to choose packaging that’s versatile and reusable, too.
Print Perfection: 7 Tips for Creating Creative Cosmetic Packaging
Creating eye-catching cosmetic packaging doesn’t have to feel stressful. Instead, use these tips to get started. Consider partnering with an experienced packaging company to create packages that will wow your audience.
With their help, you can stand out on the shelf and start boosting sales.
Ready to find your packaging solutions? We can help.
Discover our quality packaging products today to get started.
